This Privacy Policy describes how Northern Tool LLC (“Northern Tool”, “we”, “us” or “our”) collects, uses, and discloses information about you when you visit our website https://www.northernstool.com/ (“Site”), make purchases through our Site, interact with us in other related ways ― including sales, marketing, and events.

Please take a moment to review this Privacy Policy carefully. If you have any questions about this Policy or our data practices, please contact us at privacy@northernstool.com.

1. INFORMATION WE COLLECT

Information you provide directly to us

We collect information you provide directly to us when you create an account, make a purchase, subscribe to Northern Tool communications, participate in promotions, complete surveys, submit content or communicate with us. This information may include:

Information we collect automatically

We may automatically collect certain information about you when you access or use our Site or transact business with us. This information may include:

Information we obtain from third party sources

In some cases, we receive information about you from third party sources. For example:

We require all third parties to handle your personal information in accordance with applicable laws and regulations and not to use it for any purpose other than the purpose for which it was provided to them.

2. HOW WE USE INFORMATION

We use the information we collect for a variety of business purposes such as:

3. INFORMATION DISCLOSURE

We do not sell, trade or rent your personal information to third parties. We may share your information with third parties for the following purposes:

Service providers

We engage service providers to perform functions and provide services to us in connection with operation of our business. We may share your information with such service providers subject to appropriate confidentiality and security measures. For example, we may engage service providers to:

Business transfers

In the event Northern Tool goes through a merger, acquisition, bankruptcy or other transaction affecting the ownership of our business, customer information will likely be transferred as part of that transaction.

Legal compliance and safety purposes

We may also disclose information to:

Aggregated and de-identified data

We may share aggregated and/or de-identified data with third parties for research, marketing, analytics and other purposes, provided such data cannot reasonably identify a specific individual.

4. ONLINE TRACKING AND ADVERTISING

Cookies, Pixel Tags, Web Beacons and Other Technologies

We and our marketing partners, affiliates and analytics service providers use technologies such as cookies, beacons, tags, scripts, Local Shared Objects (Flash cookies) and similar technologies to analyze trends, track users’ movements around our Site and gather demographic information about our user base. We receive reports on user demographics and Site traffic patterns from these companies on an individual and aggregate basis.

We use cookies and similar technologies for functions such as:

You can block or disable cookies through your browser settings. The “Help” section of your browser can provide more information on how to manage cookie settings. Please note that blocking cookies may impact your user experience and some functionality of our Site.

Online Advertising

We allow third party online advertising networks, social media companies and similar entities to collect information about your use of our Site over time and across different websites so they may play or display ads that may interest you on our Site as well as on other websites or apps. Typically, the information is collected through cookies or similar tracking technologies. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or device. Please visit www.allaboutcookies.org for more information.

Some of these companies are members of the Network Advertising Initiative or the Digital Advertising Alliance Self-Regulatory Program for Online Behavioral Advertising. You can visit their websites to opt-out of targeted advertising from member companies.

You can also manage privacy settings and opt-out options on some popular social networks that we use for marketing purposes through your account settings on those networks.

Do Not Track Signals

Please note that while you may have the opportunity to opt-out of targeted advertising through services like Google or social networking platforms, we do not currently respond to browser ‘Do Not Track’ signals.

5. THIRD PARTY WEBSITES AND MOBILE APPLICATIONS

Our Site may contain links to third party websites and applications. Any access to or use of such linked websites or applications is not governed by this Privacy Policy but rather by the privacy policies or notices of those third parties. We are not responsible for the information practices of such third parties.

6. INTERNATIONAL USERS

Our Site is operated and managed in the United States. If you are located outside the United States, please be aware that any information collected through our Site will be transferred to and processed in the United States. BY USING THIS SITE, YOU CONSENT TO THE COLLECTION, TRANSFER, PROCESSING AND STORAGE OF SUCH INFORMATION IN THE UNITED STATES.

7. SECURITY

We use reasonable physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. However, no security measures are perfect or impenetrable. We cannot and do not guarantee the complete security of your information.

8. CHILDREN’S PRIVACY

Our Site is not directed to children under the age of 16. If you are a parent or guardian and believe we may have collected information about a child, please contact us.

9. YOUR CHOICES REGARDING YOUR INFORMATION

You may, of course, decline to submit information through the Site, in which case Northern Tool may not be able to provide certain services to you. You may update or correct your account information or opt-out of email communications from us at any time by logging into your online account (if applicable) or by emailing us at privacy@northernstool.com. You may also unsubscribe from marketing emails by clicking the unsubscribe link they contain.

As described above, you may also be able to modify cookie settings and opt-out of certain online behavioral advertising through settings in your browser or device.